About Holly Blue
The Story Behind the Name
Holly Blue is the name of a butterfly. The Holly Blue butterfly is one of the first blue butterflies that appears during the spring and unlike the other blue butterflies it’s the only one that doesn’t fly low to the ground. We chose this name because it’s so true to our message and mission. Just like the butterfly, we want to help women feel confident and beautiful being different. You don’t have to be like the other butterflies, you are perfect having a different style and opinion.
Who Shops at Holly Blue?
Everyone, lol. No really, we welcome all customers, but our core target audience is the busy woman or mom between 30-50 years old that refuses to let age or lifestyle keep her from being stylish and expressing her individuality. Our pieces are classy, stylish and on trend. While we cater more to the Boho Chic girl, almost anyone can find something they like. Don’t believe us? Take a look through our inventory.